When you tell a fellow contractor you’re using a new lead system, their first reaction is often, “So it’s Angi’s List, right?” This misconception makes sense; Angi (formerly Angie’s List), HomeAdvisor and similar platforms dominate the home‑services conversation. They promise a steady stream of jobs for a fee. But behind the slick marketing, traditional lead aggregators rely on a flawed model that hurts both businesses and homeowners. ARK ( arklocal.com ) was built to fix th
Local home service businesses operate in a fiercely competitive environment. Demand can spike one week and disappear the next, leaving owners juggling an unpredictable schedule and a constant need for new work. Many companies turn to lead‑generation platforms such as Angi and HomeAdvisor, only to discover they’re paying for the same potential customer that a dozen competitors also receive. This article looks at the challenges facing local tradespeople, explains why exclusive
